Any online business that wants to succeed needs to focus on search engine optimization. Every webmaster needs to be aware of what SEO is, how it works, and the potential traffic it may bring to many different kinds of websites.
Two main objectives of SEO. The first is to aid in your comprehension of internet user searches so you can provide high-quality content to meet their needs. The second is to assist you in building a website whose contents search engines can find, index, and comprehend.
Additionally, by making a website more user-friendly, quick, and simple to navigate, adhering to excellent SEO principles is a terrific approach to raise the quality of a website.
determining the user searches that are relevant to your goods and services
generating content that will satisfy users
Through numerous SEO tactics, the proper signals are sent to search engine crawlers and algorithms.
 
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A- SEO : Definition and Techniques


Every day, millions of people use search engines to find answers to their inquiries or solutions to their issues.
SEO can help you acquire free targeted traffic from search engines if you have a website, blog, or online store.
    - More than 70% of search engine users are much more likely to pick on one of the top 5 suggestions on the search engine results pages (see graph below) (SERPS). Your website must show up in one of the top positions in order to benefit from this and attract people to your website or clients to your online store.
    - Good SEO techniques also enhance a website's usability and user experience, thus SEO is not just about search engines.
    - Users trust search engines, therefore having a website appear in the top results for the user's search terms builds user trust.
    - SEO is beneficial for your website's social media advertising. People are more inclined to share your website on Facebook, Twitter, and other social media platforms if they find it through Google or Bing searches.
    - A large website's smooth operation depends on SEO: SEO can both directly and indirectly assist websites with several authors. An increase in organic traffic is their direct gain, and having an appropriate steps (checklists) to use before posting content on the site is their indirect gain.
    - You may outperform the competition by using SEO. The website with search engine optimization is more probable to have more visitors and close more purchases if two websites are both selling the same product.
 
 

 

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    1- SEO Techniques  :


Technical SEO is the name of the first step in the SEO process. Technical SEO, as its name suggests, doesn't have anything to do with a website's real content or with strategies for promoting it online.
It has to do with configurations that you must make in order to facilitate the task of search engine crawlers. Once you've gotten your technical SEO right, you might not have to worry about it again.
On the other hand, having crawling and indexing issues may have a negative effect on your rankings.

        1.1- Keywords :


          Prospects search for information online using keywords, which brands may utilize to reach out to people who are interested in their goods and services.
Choose short-tail keywords (like dog), long-tail keywords (like terrier pups for sale), and local keywords (like puppies for sale in Boston) to incorporate into your content. It's vital to look for ones that have high search rates and low competition. You should have secondary and tertiary keywords in addition to your primary or seed keyword because they will still be useful to your firm. Last but not least, incorporate keywords into all of your titles, URLs, and other on-page SEO components (more on that later...)

        1.2- Content  :


       Contents must be instructive while also being entertaining, timely, and shareable. Content can take many different forms, including:Video content on websites  ( create your own website to practice with!) , Infographics , How-to manuals E-books and  posts on social media
 
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        1.3- Local SEO


         Local SEO is becoming more and more crucial as more people search on their mobile devices. Nowadays, mobile devices are used for 60% of all searches, and roughly 50% of those queries have a local intent.
 Local SEO would make sure that when locals searched for the top eateries in town, they found your website.
The creation of location-specific pages for your website, claiming directory listings, and developing business pages on Google My Business local directories and Google Maps are all examples of local SEO best practices in addition to leveraging local keywords.

        1.4- OFF-PAGE :


          Off-page SEO refers to external optimization techniques used outside of your website....
Building excellent backlinks to your site from other websites informs search engines that your site is important and high-quality, which helps to establish authority. Backlink building is the primary approach used for off-page SEO.
Backlink building strategies come in a variety of forms, but some of the more effective techniques right now include guest blogging, producing a lot of infographics that will be widely shared, and utilizing influencer marketing in your content.

    2- Search Engine Marketing  :


Paid marketing initiatives are referred to as search engine marketing (SEM), and they include things like display ads, native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads, and more.
SEM can help you reach new, highly targeted audiences, even though it isn't usually a major part of a full SEO plan. Additionally, you can coordinate your SEO and SEM efforts.
 

B-  Why SEO Knowledge  :

 
 
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    1- Drive Organic traffic :


       One of the key objectives of SEO is to increase online traffic, and you can improve traffic by improving visibility and ranks. Think about this for a moment: going up just one spot in the search results can raise CTR by an astounding 30.8%. The 1rst position on a Google search receives roughly 32% of clicks.
The "Featured Snippet," also known as position #0 as it shows above the top-ranked URL, is the holy grail for many marketers. This type of content, which is typically extracted from a blog's landing page and provides a solution to a common query, can significantly increase your organic click-through rates.
Therefore, if you want more people to discover your website through a search engine, you should employ SEO strategies that will place you among the top five spots, ideally at the top.

    2- Visibility and Ranking  :


       Increasing visibility, or making it simpler for visitors to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility.
It's important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website. Your ranking and visibility will improve the more effective your SEO efforts, which is especially crucial given that a quarter of web users never scroll past the first SERP.

    3- Authority :


        Page Authority (PA) is becoming more significant to web users as well as search engines. In essence, authority denotes that your website is reliable, of a high standard, pertinent, and has something to provide.
The higher your score, which ranges from 1 to 100, the more authority your site has. While it's challenging to change your PA rating, you may find it utilizing tools like Moz. Many SEO professionals think it has to do with your link profile, or getting external links from reputable and popular sources.
 
 
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